Inclusively is partnering with a ride share company to hire a Senior Marketing Manager. **Please note: this role is NOT an internal position with Inclusively but with the partner company.**

ABOUT INCLUSIVELY

Inclusively is a digital tech platform that empowers job seekers with disabilities, caregivers, and veterans by using Success Enablers–accommodations and personalized workplace modifications that help all job seekers reach their full potential and excel. This includes all disabilities under the ADA, including mental health conditions (e.g. anxiety, depression, PTSD), chronic illnesses (e.g. diabetes, Long COVID), and neurodivergence (e.g. autism, ADHD).

Create your profile, select Success Enablers, and connect to jobs from our partnered employers who are committed to creating diverse and inclusive teams. When registering, you must acknowledge that this platform is for people with disabilities, caregivers, and veterans. However, Inclusively does not require candidates to disclose their specific disability to join the platform.

Responsibilities:

• Manage the LUS Marketing and Community Engagement team and corresponding programmatic budgets.
• Engage with internal leadership and external customers to represent the LUS Marketing perspective and ensure marketing team resources are leveraged in the highest impact manner for the overall business.
• Direct marketing agreements and deliverables made with LUS customers, including rider marketing initiatives and community engagement programs.
• Collaborate cross-functionally to create go-to-market (GTM) plans for new product launches and new city launches.
• Coordinate with Central Marketing teams on strategic campaigns to ensure compelling rider engagement, synergy with LUS goal and branding alignment with LUS properties.
• Manage LUS brand guidelines, including LUS sponsor branding guidelines, and coordination with central marketing on Brand guidelines and strategic initiatives.
• Oversight of the LUS digital brand (LUS web and social, as well as program specific web and social properties), as well as digital brand performance as a means to enable business lead generation and content execution from internal content creators.
• Develop creative briefs and manage creative direction to meet objectives for all public-­facing communications, including print, digital, and video.
• Ideate and execute multichannel campaigns across the customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Utilize customer and market insights and KPIs to inform strategies, increase customer conversions, generate more qualified leads, all while measuring efficacy and optimizing plans to ensure highest impact.

Experience:

• 7+ years of proven experience in B2B, B2G and B2C GTM strategies and campaign creation
• Demonstrated experience managing integrated marketing plans and social media strategies, including SEO and SEM
• Strong understanding of brand management and marketing communications, experience conducting marketing campaigns with government partners a plus
• Exceptional cross-functional collaboration skills
• Expert writing and verbal communication skills and experience leveraging skills with both internal and external stakeholders
• Experience managing cross functional projects on a small team within a larger company is preferred
• Track record of mentoring and managing a high performing team in a fast-paced environment
• Direct experience managing consultants and creative agencies
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Team members get an exclusive opportunity to test new benefits of our Ridership Program

Salary: $156,000 - $195,000