Inclusively is partnering with a global professional services company to hire a Director, Enablement. **Please note: this role is NOT an internal position with Inclusively but with the partner company.**

ABOUT INCLUSIVELY:

Inclusively is a digital tech platform that empowers job seekers with disabilities, caregivers, and veterans by using Success Enablers–accommodations and personalized workplace modifications that help all job seekers reach their full potential and excel. This includes all disabilities under the ADA, including mental health conditions (e.g. anxiety, depression, PTSD), chronic illnesses (e.g. diabetes, Long COVID), and neurodivergence (e.g. autism, ADHD).

Create your profile, select Success Enablers, and connect to jobs from our partnered employers who are committed to creating diverse and inclusive teams. When registering, you must acknowledge that this platform is for people with disabilities, caregivers, and veterans. However, Inclusively does not require candidates to disclose their specific disability to join the platform.

YOUR RESPONSIBILITIES:

• Directly interfaces with client and partner contacts, communicating in a manner to inspire confidence while maintaining detailed documentation following all discussions
• Authors client-facing business-centric documents including BRDs, Use Cases / User Stories, and Issue Post-Mortems
• Co-authors SOWs, scope documentation, and project hours estimates
• Conducts limited team management to ensure work is executed according to department-wide best practices and templates, while not incurring organizational risk in a siloed or non-redundant manner
• Educates clients and agency colleagues on industry changes relevant to analytics and data privacy
• Performs discovery of client marketing and technology ecosystems, business goals, and personnel resources
• Authors and maintains campaign naming and URL tagging conventions and taxonomies
• Advises on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, SA360, ADH, and Ads), other DSPs, Microsoft Ads, Kenshoo, Facebook Ads, Pinterest Ads, Twitter Ads, LinkedIn Ads, Kochava / Branch MMP, and Salesforce Marketing Cloud
• Conceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, thereby allowing both digital and offline interactions to be tracked, analyzed, and optimized
• Authors tracking and tagging implementation documentation for client in-house teams, client/agency partners, and internal development resources, including clear details that can be easily translated into a test plan for tracking QA purposes
• Coordinates tag management implementation and validation through platforms such as Google Tag Manager, Ensighten, Adobe Launch, and ObservePoint
• Provides comprehensive validation of all tracking implemented across client initiatives to ensure measurement accuracy

REQUIRED SKILLS:

• At least 7-10 years of analytics and technology experience, preferably 3+ years with an Advertising, Marketing, Analytics, or Digital Media firm
• An understanding of core marketing analytics concepts including impressions, clicks, pageviews, events, sessions, users, conversions, lookback windows, and attribution models
• Experience working in support of digital media analytics, in particular working within the various popular platforms (Google Ads, GCM, DV360, Bing, SA360, Kenshoo, Facebook, and Salesforce Marketing Cloud)
• Experience utilizing tag management systems, including Google Tag Manager, Adobe DTM/Launch, and Ensighten to support the deployment of web and media analytics tracking tags on pageview-based websites, single-page applications, and mobile apps
• Experience administering Google Analytics Universal; Accounts, Properties, and Views, including the creation of Goals, Filters, Custom Dimension/Metrics, and Segments
• Experience administering Google Analytics 4
• Experience configuring Adobe Analytics Report Suites including Classifications, SAINT, and eVars / sProps
• Experience with A/B/multivariate website testing tools including Google Optimize and Adobe Target
• Experience with enterprise taxonomy management tools including Claravine
• Experience authoring SQL to query, load, transform, and retrieve data from various databases including MS SQL Server, Redshift, and PostgreSQL
• Google Analytics Individual Qualification and Adobe Analytics Implementation Certification a plus
• Experience with scripting and other languages including Python, JavaScript, CLI, HTML, CSS, and Regular Expressions a plus
• Experience with environments and services including AWS (S3, EC2, Elastic Beanstalk, RDS) and Azure (SQL Database and blob/file storage) a plus
• Experience with ETL-as-a-service platforms including Datorama, Fivetran, or Alooma a plus
• Innovative Problem-Solving & Commitment: Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, and the wider marketing landscape
• Presentation & Public Speaking: Ability to produce client-ready written documents and presentation decks along with strong public speaking skills to facilitate positive in-person client meetings
• Personal Traits: Ability to execute inspiring work with minimal supervision; passionate about problem solving in the areas of marketing, data, analytics, and technology; excellent verbal and written communication skills

Salary: $150,000 - $180,000