Senior Consumer Insights Manager
Inclusively
Inclusively is partnering with a financial services company to hire a Senior Consumer Insights Manager. **Please note: this role is NOT an internal position with Inclusively but with the partner company.**
ABOUT INCLUSIVELY:
Inclusively is a digital tech platform that empowers job seekers with disabilities, caregivers, and veterans by using Success Enablers–accommodations and personalized workplace modifications that help all job seekers reach their full potential and excel. This includes all disabilities under the ADA, including mental health conditions (e.g. anxiety, depression, PTSD), chronic illnesses (e.g. diabetes, Long COVID), and neurodivergence (e.g. autism, ADHD).
Create your profile, select Success Enablers, and connect to jobs from our partnered employers who are committed to creating diverse and inclusive teams. When registering, you must acknowledge that this platform is for people with disabilities, caregivers, and veterans. However, Inclusively does not require candidates to disclose their specific disability to join the platform.
Responsibilities:
- Provide strategic direction and consult with internal stakeholders and partners to define insights needs and create buy-in on research (client, investor, and branch team) work plans
- Design, lead and execute strategic client insights projects that generate actionable insights to help us better serve our clients and future clients. This role will support large, cross-divisional projects supporting strategic business objectives.
- Ongoing monitoring of developments within the overall financial services client environment to identify strategic opportunities to pursue.
- Drive client & branch insights information gathering efforts from primary and secondary sources and assess accuracy, validity and materiality as they relate to the financial services industry
- Guide business areas through the client & branch insights process to determine the most efficient and effective research designs to their business problems
- Communicate insights to business partners and influence them to drive action by providing thought leadership on how such insights impact their overall business objectives
- Evaluate project execution, including establishing and tracking project metrics and conducting project assessment. Provide approval at key milestones, including project design, execution phases, and approval of results.
- Identify, guide, and partner with external vendors to execute client & branch insights projects, as needed.
- Understand, analyze and recommend various research methodologies to address firm wide business issues.
- Analyze, synthesize, curate and interpret marketing research syndicated data and apply critical thinking as to how it might apply to business areas
- Keep abreast of new developments in consumer insights research techniques.
- MBA, Masters of Marketing Research (MMR), or similar degree
- 8+ years of consumer insights experience OR 5+ years leadership and consumer insights experience
- Detailed understanding of both qualitative and quantitative marketing research methodologies and sampling designs; desire to deepen understanding of current and emerging techniques
- Strong and demonstrated critical thinking, strategic thinking, process improvement, relationship-building and problem-solving abilities
- Strong writing and communication skills including the ability to present to senior and executive management
Salary: $99,000 - $168,000