Content Marketing Manager
Workstream
Workstream is a mission-driven company that believes in building premium, modern software solutions for hourly businesses. There are 2.7 billion hourly workers, who make up 80% of the global workforce, but they've been heavily underserved by technology and deserve better. We help local businesses around you hire, manage, and pay qualified workers.
Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. At series B, we are quickly expanding our product portfolio. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.
We are a team from UC Berkeley, Cornell, SJTU, Cambridge, NUS, with broad industry experiences from Tencent, Alibaba, Amazon, ByteDance, and more.
Grow With Us
We’re looking for a creative, social-first Content Marketing Manager to lead our video strategy across YouTube and Instagram. This person will be responsible for growing our audience of restaurant owners and operators by creating content that educates, entertains, and builds a loyal following.
You don’t need to be an editor (we have a team for that), but having an eye for edits, pacing, and trends is a plus. What matters most is a deep sense of what makes content go viral, what restaurant operators care about, and how to turn ideas into high-performing posts.
This role will also work directly with our Founder and CEO, ghostwriting scripts, shaping narratives, producing during filming sessions, and capturing customer case studies that bring our product impact to life.
We’re open to applicants nationwide — especially ambitious, early-career marketers eager to relocate to Silicon Valley and immerse themselves in a fast-paced startup environment.
Day in the Life
- Own our YouTube Shorts and Instagram content strategy, from ideation to publishing.
- Research, script, and storyboard short-form videos that resonate with restaurant owners and operators.
- Ghostwrite scripts and prep content for our CEO Desmond Lim, working closely with him to bring ideas to life on camera.
- Act as producer during filming — coordinating shoots, guiding delivery, and ensuring content quality.
- Film case studies with customers, turning their experiences into powerful storytelling content.
- Monitor industry trends, social conversations, and competitor content to spot opportunities for growth.
- Lead and coordinate designers, editors, and leadership to bring stories to life.
- Analyze content performance, iterate on what works, and double down on proven formats.
- Experiment with hooks, captions, and thumbnails to maximize reach and retention.
- Build a playbook of repeatable content formats that can scale into a full content engine.
Who You Are
- Experience in social media or content marketing, ideally with YouTube Shorts, Instagram Reels, or TikTok.
- A strong sense of storytelling and understanding of viral hooks, pacing, and retention strategies.
- Proven track record of growing a social audience and driving engagement.
- Experience ghostwriting or producing content for executives, thought leaders, or influencers.
- Comfort with data, able to look at YT/IG data and translate analytics into actionable insights.
- Passion for restaurants, hospitality, or small business entrepreneurship (bonus if you’ve worked in or around restaurants).
- Video editing skills (nice to have, but not required).
- Strong work ethic and willingness to be based in our Bay Area offices 5 days per week.
- Please include content samples and/or a link to your portfolio
Why Join Us
- Work directly with our CEO to create engaging, industry-shaping content.
- Capture real customer stories and case studies that showcase how restaurants thrive with us.
- Be at the forefront of building a restaurant-first brand on social media.
- Help shape the voice and community for thousands of restaurant owners.
- Join a team that values creativity, speed, and bold ideas.
- Nationwide applicants welcome — if you’re looking to break into Silicon Valley, this is an incredible opportunity to relocate, grow, and accelerate your career.
What We Offer
- A mission-driven and value-based company dedicated to empower deskless workers and local businesses
- An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career
- Competitive salary and equity
- Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents
- In office amenities and stocked kitchen
- 401K Plan
- Pre-tax commuter benefits
- Learning/development stipend
- Unlimited PTO
Salary Range
In compliance with the California Pay Transparency Law, the base salary range for this role is between $120,000 - $140,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.
Additional Information
Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to the full inclusion of all qualified individuals.