Role Summary

Voxie is hiring a VP of Marketing to lead a revenue-aligned, enterprise-focused marketing organization tightly integrated with Sales, Product, and Customer Success.

This role owns enterprise marketing strategy and execution with a clear mandate: accelerate enterprise sales cycles, increase average deal size, and drive predictable expansion across franchisors and holding companies. The VP of Marketing will serve as a core GTM leader, partnering closely with the CEO and Sales leadership to ensure marketing directly impacts pipeline creation, buyer conviction, and ARR growth.

This is not a brand-only or lead- volume role. It is a growth leadership role accountable for enterprise outcomes.

Essential Functions and Responsibilities

Revenue & Pipeline Ownership

• Own marketing-sourced and marketing-influenced enterprise pipeline and ARR targets
• Partner with Sales leadership to define and execute account-based strategies for priority accounts
• Build repeatable programs that shorten sales cycles, and increase deal size

Enterprise Product Marketing & Positioning

• Own positioning, messaging, and narrative for enterprise and franchise buyers.
• Translate product capabilities into clear ROI, operational leverage, and risk reduction
• Build and maintain enterprise sales decks, vertical narratives, and competitive intelligence

Proof, ROI & Credibility

• Create a scalable system for case studies, ROI models, and executive proof points
• Partner with Customer Success and Product to capture measurable customer outcomes
• Ensure Sales has credible, relevant proof for every enterprise selling motion

Account-Based & Field Marketing

• Design and execute ABM programs for franchisors, holding companies, and expansion targets
• Own field marketing including executive dinners, conferences, and partner initiatives
• Ensure events and campaigns consistently drive meetings, pipeline, and follow-up, not just awareness

Sales Alignment & Enablement

• Operate as a tight, ongoing partner to Sales leadership
• Equip Sales with clear, current messaging and marketing materials
• Build feedback loops from sales conversations to continuously refine messaging and strategy

Team Leadership & Scale

• Build and lead a lean, high-output marketing team
• Prioritize repeatability, templates, and systems over one-off campaigns
• Establish clear goals, metrics, and accountability across all marketing functions that are in alignment with company goals and initiatives

What Success Looks Like (12–18 Months)

• Marketing is a predictable, trusted driver of enterprise pipeline and ARR
• Sales cycles shorten and buyer confidence and conviction increases
• Teams have immediate access to clear ROI proof and vertical-specific narratives
• Voxie is clearly positioned and recognized as the franchise growth intelligence platform

Ideal Candidate Profile

• 10+ years of B2B SaaS marketing experience
• Proven success partnering with Sales to drive pipeline, deal size, and revenue outcomes
• Strong product marketing and brand storytelling experience
• Comfortable owning revenue influence and pipeline outcomes
• Experience with franchises, & multi-location businesses. Vertical SaaS strongly preferred
• Executive presence with the ability to influence cross-functional leaders and customers

Voxie Inc. is an equal opportunity employer. This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Voxie Inc. reserves the right to revise this job description at any time and to assign additional duties as necessary.