Remote

1099 Project

40 hours/week

About The Role

We’re hiring a CRO Specialist who can systematically improve conversion rates across ecommerce funnels by identifying friction, forming strong hypotheses, running clean experiments, and translating insights into clear actions.

This is not a “reporting” role. You’ll be expected to:

• Find the biggest leaks,
• Prioritize what matters,
• Test fast (without breaking rigor),
• Turn learnings into repeatable wins.
  
  

What you’ll own

CRO strategy + experimentation

• Own the CRO roadmap per account: hypotheses, test plans, prioritization, and learning agendas.
• Build and maintain a structured testing pipeline (backlog → design/dev → QA → launch → analysis → iterate).
  
  

User behavior + diagnostics

• Diagnose drop-offs and friction using GA4, Shopify analytics, funnels, session replays, heatmaps, surveys, and VOC.
• Identify conversion blockers across key pages: landing pages, collection pages, PDPs, cart, checkout, and post-purchase.
  
  

Testing execution

• Run A/B tests and split tests with clean methodology: sample size awareness, guardrails, QA, and documentation.
• Ensure measurement integrity: event tracking, attribution sanity checks, and consistent reporting.
  
  

Insights → implementation

• Convert findings into clear, actionable recommendations for UX/UI and dev (wire guidance, copy suggestions, component notes).
• Partner with creative strategy + design to ensure tests align with messaging and traffic intent.
  
  

Reporting + storytelling

• Produce concise, decision-ready reporting: what we tested, what happened, confidence level, what we learned, what we’re doing next.
• Communicate outcomes and next steps to internal teams and clients.
  
  

Day-to-day responsibilities

• Audit funnels, pages, and analytics to surface the biggest opportunities.
• Write test hypotheses and define success metrics + guardrails.
• Coordinate with design/dev for build specs, QA checklists, and launch timing.
• Monitor tests daily (health checks) and document anomalies.
• Present weekly/biweekly CRO updates with learnings and next experiments.
  
  

Requirements

• 2+ years doing CRO for ecommerce (agency or in-house).
• Strong grasp of experimentation fundamentals:
• • hypothesis quality
  • test design and QA
  • statistical significance vs directional signal
  • avoiding common pitfalls (peeking, tracking breaks, sample pollution)
• Experience with GA4 and ecommerce analytics (Shopify preferred).
• Comfortable using heatmaps/session replay tools and customer feedback systems.
• Strong written communication: clear hypotheses, clean reporting, crisp recommendations.
  

Nice to have

• Shopify theme familiarity (Liquid basics) or experience working closely with dev teams.
• Familiarity with experimentation platforms (Convert, Optimizely, VWO, etc.).
• Experience with landing page systems (Replo, Shogun, PageFly, GemPages, etc.).
• Understanding of offer strategy, direct response fundamentals, and creative testing alignment.
• Basic SQL or BigQuery experience (not required, big plus).
  
  

What success looks like (first 60–90 days)

• You’ve built a prioritized CRO roadmap for key accounts.
• You’re running a consistent testing cadence with clean documentation.
• You’ve delivered measurable wins and meaningful learnings—even when tests don’t “win.”
• You’ve improved cross-team velocity (design/dev/creative know exactly what to build and why).
  
  

How you’ll be measured

• Test velocity (quality + cadence)
• Measurement integrity (clean tracking, minimal QA issues)
• Impact (CVR, AOV, revenue per session, funnel step improvements—context matters)
• Insight quality (what we learned + how it changes strategy)
• Collaboration (how effectively you move tests from idea → live → iterated)
  
  

Working style

• High ownership, high accountability, fast iteration.
• Clear documentation and proactive communication.
• You’ll be trusted to run the process and keep momentum high.