Our Customer is an American multinational beverage corporation headquartered in Atlanta, Georgia. Their many interests include the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups. They are passionate about beverages around the world, with around 200 brands and 700,000+ employees across the company and bottling partners. They take deliberate action to nurture an inclusive culture that is grounded in their company purpose, to refresh the world and make a difference. They believe their culture is one of the reasons their company continues to thrive after 130+ years.

We are seeking a Marketing Analyst on a contract basis who will support the Customer’s business needs. This role is hybrid (3 days on-site and 2 days remote/week) in Atlanta, GA.

NOTE: Candidates must have their own laptops; the customer is not providing laptops to contractors at this time

Responsibilities

• Plan and execute media programs with a strong understanding of the media landscape, measurement, and data workflows
• Lead project management efforts for media initiatives, coordinating external vendors and partners to deliver against aggressive timelines
• Activate programs with external media agencies and vendor partners and serve as the day-to-day point of contact
• Assess program results and deliver post-program reviews that capture insights and inform future planning
• Evaluate program impact across the full path-to-purchase, incorporating shopper, consumer, and partner considerations
• Influence integrated marketing plans through clear, effective communication to drive optimal outcomes
• Coordinate custom research initiatives with internal teams and external partners to measure return on investment across revenue, brand equity, and shopper engagement
• Leverage knowledge of the external partner ecosystem to identify optimal execution opportunities and favorable deals
• Develop innovative, differentiated programs that drive consumer engagement and choice
• Manage execution and delivery of multiple media programs to meet performance targets, optimize efficiencies, and remain within budget
  
  

Skills And Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum of 5 years of experience in marketing, media, or connections planning or technology
• Experience developing media strategies and executing media planning and buying across online and offline channels
• Strong analytical skills with a solid understanding of media measurement and media math concepts
• Advanced knowledge of retail media networks, digital display, mobile, video, programmatic, and CTV/OTT channels
• Working knowledge of paid search and paid social media
• Understanding of marketing and advertising principles, media concepts, creative requirements, and budget management
• Strong project management and time management skills with the ability to prioritize and work under pressure
• Exceptional critical thinking and problem-solving abilities
• Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint
• Strong written and verbal communication skills
  
  

Preferred Qualifications

• Experience working closely with media agencies and external vendor partners
• Experience managing complex, multi-channel media programs
  
  

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.