Marketing Automation Analyst

Do you want to join a fast-paced tech company?

Stratifyd, Inc. is a B2B tech company located in Charlotte, NC and is fundamentally changing the way brands analyze their data. Stratifyd delivers the most comprehensive, unbiased insights from structured and unstructured data in real-time which enables our customers to discover the hidden stories in their data and to make confident business decisions faster.

We are members of the Mastercard Start Path and the Microsoft ScaleUp programs, and we were named a Cool Vendor in Analytics by Gartner. Additionally we were recently awarded one of "Charlotte's Best Places to Work" as well as one of the fastest growing companies in Charlotte by the Charlotte Business Journal! With how quickly we’re growing and developing cutting-edge technology, we need more talented individuals to join our team.

Responsibilities:

• Responsible for the day-to-day administration of Marketing Automation Platform (Pardot)
• Lead and manage integrated marketing campaign components, while maintaining the marketing calendar
• Maintain documentation on operational processes, programs, and procedures
• Perform day-to-day e-mail marketing activities to include email campaign set-up, scheduling, testing, tagging, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns while continually optimizing campaigns
• Manage audience/list segmentation by standardizing, cleansing, and upload lead lists into marketing systems while maintaining overall database health
• Create segmentation based on audience behaviors, demographic data, psychographic data, etc.
• Conduct analysis of campaigns to improve open, click-through, and conversion rates to provide recommendations for optimization
• Help to optimize and improve the external website and resources hub with the Creative Lead, Content Strategist, and Website expert
• Help execute and optimize inbound and outbound campaign strategies designed to create top-of-funnel leads
• Measure the cost effectiveness and marketing ROI of various channels and campaigns to draw insights and make recommendations
• Analyze and communicate digital marketing metrics and KPIs across all marketing channels

Requirements:

• Bachelor’s degree in Marketing or equivalent experience
• 2-3+ years of relevant experience in marketing or marketing operations
• Hands-on experience with marketing automation tools including executing email campaigns, setting up send lists, and compiling post-campaign analytics through Pardot and Salesforce
• Exceptional understanding of email and digital marketing tactics
• Advanced level of skill with analytic capabilities and platforms such as Excel and Google Analytics
• Effective project management skills and ability to use data to guide decision-making
• Hard-working self-starter with the ability to manage multiple projects at the same time in a fast-paced environment and deliver high-quality work
• Familiarity with HTML a plus
• Strong understanding and compliance of anti-spam laws and regulations such as CCPA and GDPR