Job Title: Director of Demand Generation

Department: Marketing

Reports to: VP of Marketing

Location: This position is based in the US; our ideal candidate will be hybrid, in Atlanta.

Job Summary:

Own & Scale the Digital Growth Engine That Fuels Our Revenue

Are you a data-driven marketer who gets excited about conversion rates, pipeline attribution, and AI-powered growth experiments? As Director of Demand Generation, you’ll own the digital channels that drive Itential’s growth – from SEO, AEO, and paid campaigns to ABX programs.

This is a hands-on role where you’ll both strategize and execute. You’ll use modern tooling (including AI) to move faster, run smarter experiments, and continuously improve how we attract and convert enterprise buyers.

Perfect for a growth-obsessed marketer who thrives on measurable impact, wants meaningful ownership, and is excited to be at the forefront of AI-forward marketing.

Your Impact at Itential

As our Director of Demand Generation, you'll own our entire end-to-end demand engine – driving pipeline through SEO, AEO, paid media, and conversion optimization. You'll manage campaigns directly across Google Ads, LinkedIn, Reddit, and emerging channels while turning our website into a conversion machine through strategic CRO experiments. Your expertise in marketing automation will power sophisticated ABX programs that align perfectly with sales priorities.

You’ll use data and experimentation to understand what’s working, what’s not, and where to double down. AI tools and automation will help you move faster — from drafting ad copy to enriching account data — but good judgment and curiosity matter more than chasing shiny objects.

Your focus on testing, optimizing, and scaling what works will help shape how enterprises discover and engage with Itential’s infrastructure orchestration platform while ensuring every digital touchpoint contributes to measurable pipeline growth.

Technology Stack You’ll Own

• Paid Platforms: Google Ads, LinkedIn Campaign Manager, Reddit, YouTube, programmatic/retargeting
• Analytics & SEO/GEO: GA4, GSC, Ahrefs, Profound, SEMRush, WordPress, schema optimization, Quicksite
• MarTech ecosystem: Pardot/Hubspot/Marketo, Salesforce, 6sense, Qualified, Outreach, Gong
• Data enrichment: Clay, ZoomInfo, Vector
• AI tools: Custom GPTs, Claude, MCPs, AirOps, etc.

What Makes You Our Ideal Director of Demand Generation:

Core Skills We Need:

• 5+ years crushing it in B2B digital demand generation (ideally SaaS/infrastructure)
• Proven track record running paid campaigns and tying results directly to pipeline
• Comfortable working directly in WordPress and making updates without waiting for developers
• Data fluency – comfortable in GA4, Quicksite, and SFDC reporting
• AI-forward mindset – already using CustomGPTs, automation, or similar tools to 10x your output
• Bachelor's degree in Marketing, Business, Computer Science, or related field

Bonus Points For:

• Experience marketing enterprise software or infrastructure platforms
• Google Ads/Analytics certifications
• Experience with ABM at scale
• Marketing Ops or RevOps background
  

Why Demand Leaders Thrive at Itential

At Itential, you'll own the entire digital growth engine with real autonomy to experiment and optimize. Your work will have clear visibility and impact revenue, with clear attribution from click to close. We're building an AI-native marketing function where you can leverage cutting-edge tools to outpace competitors as we care more about thoughtful experimentation and results than buzzwords.

The hybrid Atlanta environment offers the perfect balance of collaboration and focus time. You'll work with a revenue team that values data-driven decisions and celebrates pipeline wins. Most importantly, you'll help transform how enterprises discover and adopt infrastructure orchestration solutions.

What's In It For You:

• Competitive compensation package
• Comprehensive health, dental, and vision coverage
• 401(k) retirement planning
• PTO and hybrid work flexibility
• Direct impact on company growth metrics
• Budget to experiment with new tools and channels

Ready to Drive AI-Powered Growth?

If you're passionate about building demand engines that transform pipeline generation and want to work with a team that values experimentation, measurable impact, and AI innovation – we should talk.

We believe diverse perspectives drive the best growth strategies. If you're excited about this role but don't check every box, we still want to hear from you!

This is a direct hire position. No third parties, recruiters, or staffing firms accepted.

Itential provides equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Required Qualifications

Education:

• Bachelor's degree in Marketing, Business, Computer Science, or related field required

Experience:

• 5+ years of experience in digital demand generation (SEO, paid media, CRO) for B2B, ideally SaaS or infrastructure tech required
• Proven ability to run paid campaigns directly (Google Ads, LinkedIn) and tie results to pipeline in SFDC required
• Hands-on experience with WordPress

Skills & Competencies:

• Familiar with common B2B demand and revenue tools: Pardot/Marketo/Hubspot, Salesforce, GA4/Tag Manager, 6sense, Gong, Qualified, Outreach, Clay, ZoomInfo, Vector, AirOps
• Data-driven, fluent in dashboards (GA4, Quicksite), and able to translate numbers into pipeline impact
• AI-forward: comfortable using and experimenting with GPTs, agents, and automation frameworks to move faster and smarter
• Strong communicator who can collaborate with RevOps and Sales but doesn't need hand-holding
• Comfortable in a senior IC role where you're both strategist and doer, capable of working in fast-moving, cross-functional environments where adaptability is key
• Relentlessly curious – you proactively explore new tools, signals, and experiments to unlock growth opportunities

Certifications/Licenses:

• None required

Preferred Qualifications

Experience:

• Experience in network automation, infrastructure, or enterprise software marketing
• Previous experience with ABM/ABX programs at scale
• Background in marketing operations or RevOps

Certifications/Licenses:

• Google Ads, Google Analytics, or Pardot certifications