Are you a data-driven marketer who gets excited about conversion rates, pipeline attribution, and AI-powered growth experiments? As our Marketing Growth & AI Strategist, you'll own the digital channels that drive Itential's revenue growth - from SEO, AEO, and paid campaigns to website optimization and ABX programs. This is a hands-on role where you'll both strategize and execute, using cutting-edge AI tools to accelerate our digital transformation.

Perfect for a growth-obsessed marketer who thrives on measurable impact and wants to be at the forefront of AI-native marketing.

Your Impact at Itential:

As our Marketing Growth & AI Strategist, you'll own our entire digital growth ecosystem - driving pipeline through SEO, AEO, paid media, and conversion optimization. You'll manage campaigns directly across Google Ads, LinkedIn, Reddit, and emerging channels while turning our website into a conversion machine through strategic CRO experiments. Your expertise in marketing automation will power sophisticated ABX programs that align perfectly with sales priorities. You'll leverage AI tools to move faster and smarter - from generating ad copy to enriching account data. Working closely with RevOps and Sales, you'll ensure every digital touchpoint contributes to measurable pipeline growth. Your relentless focus on experimentation and optimization will transform how we attract, engage, and convert enterprise buyers in the network automation space.

Technologies You'll Master:

Growth Stack:

· Paid platforms: Google Ads, LinkedIn Campaign Manager, Reddit, YouTube, programmatic/retargeting

· Analytics & SEO/GEO: GA4, GSC, Ahrefs, Screaming Frog, schema optimization

· MarTech ecosystem: Pardot, Salesforce, 6sense, Qualified, Outreach, Gong, Quicksite

· Data enrichment: Clay, ZoomInfo, Vector

· AI tools: Custom GPTs, Claude, MCPs, monitoring agents, N8N, etc.

What Makes You Our Ideal Growth Strategist:

Core Skills We Need:

· 5+ years crushing it in B2B digital demand generation (ideally SaaS/infrastructure)

· Proven track record running paid campaigns and tying results directly to pipeline

· Hands-on WordPress expertise - you can ship updates without waiting for developers

· Data fluency - comfortable in GA4, Looker Studio, and SFDC reporting

· AI-native mindset - already using GPTs and automation to 10x your output

· Bachelor's degree in Marketing, Business, Computer Science, or related field

Bonus Points For:

· Network automation or enterprise software marketing experience

· Google Ads/Analytics certifications

· Experience with ABM at scale

· Marketing ops or RevOps background

Why Growth Marketers Thrive at Itential:

At Itential, you'll own the entire digital growth engine with real autonomy to experiment and optimize. Your work directly impacts revenue, with clear attribution from click to close. We're building an AI-native marketing function where you can leverage cutting-edge tools to outpace competitors. The hybrid Atlanta environment offers the perfect balance of collaboration and focus time. You'll work with a revenue team that values data-driven decisions and celebrates pipeline wins. Most importantly, you'll help transform how enterprises discover and adopt network automation solutions.

What's In It For You:

· Competitive compensation package

· Comprehensive health, dental, and vision coverage

· 401(k) retirement planning

· PTO and hybrid work flexibility

· Direct impact on company growth metrics

· Budget to experiment with new tools and channels

Ready to Drive AI-Powered Growth?

If you're passionate about building growth engines that transform pipeline generation and want to work with a team that values experimentation, measurable impact, and AI innovation - we should talk.

Apply now and let's discuss how you'll accelerate Itential's digital growth trajectory.

We believe diverse perspectives drive the best growth strategies. If you're excited about this role but don't check every box, we still want to hear from you!

This is a direct hire position. No third parties, recruiters, or staffing firms accepted.

Itential provides equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Requirements

Required Qualifications

Education:

· Bachelor's degree in Marketing, Business, Computer Science, or related field required

Experience:

· 3-5+ years of experience in digital demand generation (SEO, paid media, CRO) for B2B, ideally SaaS or infrastructure tech required

· Proven ability to run paid campaigns directly (Google Ads, LinkedIn) and tie results to pipeline in SFDC required

· Hands-on experience with WordPress (front + back end), HTML/CSS/JS required

Skills & Competencies:

· Familiar with marketing platforms: Pardot, Salesforce, GA4, GSC, 6sense, Gong, Qualified, Outreach, Clay, ZoomInfo

· Data-driven, fluent in dashboards (GA4, Looker Studio), and able to translate numbers into pipeline impact

· AI-native: comfortable using GPTs, agents, and automation frameworks to move faster and smarter

· Strong communicator who can collaborate with RevOps and Sales but doesn't need hand-holding

· Comfortable in a senior IC role where you're both strategist and doer, capable of working in fast-moving, cross-functional environments where adaptability is key

· Relentlessly curious - you proactively explore new tools, signals, and experiments to unlock growth

Certifications/Licenses:

· None required