Performance Marketing Manager



Marketing & Communications
Atlanta, GA, USA
Posted on Friday, October 15, 2021

What We Do:

Gridline provides access to top-tier alternative investments, creating an efficient way to gain diversified exposure to non-public assets with lower capital minimums, transparent fees, and greater liquidity.

While the traditional investing process is cumbersome, manual, and inefficient, we are redeveloping the entire system from the ground up, building a technology-first approach that makes it simple to discover, deploy and manage alternative investments. 

Just as other platforms have revolutionized the financial industry (payments, lending, trading, etc), we are building the on-ramp for new journeys into alternatives by reducing complexity and putting usability at the core of our platform.

Who We Are:

Our team collectively brings decades of experience across the technology and investing landscape, and are looking to continue our growth alongside people that:

  • Make decisions based on data with a focus on delivering long term value

  • Think strategically, and can articulate what they are (and not) trying to accomplish

  • Take calculated risks, are open to possible failure, and continuously make progress

  • Are passionate about what we’re building and seek to constantly learn

  • Operate with a high degree of candor, authenticity, and transparency

Role Overview:

As a Performance Marketing Manager you will lead growth marketing and customer retention efforts, with a focus on driving new user sign-ups, increasing engagement from existing customers, and driving overall brand awareness & loyalty. Owned channels include paid social, paid search, display, affiliate/influencer, email, SMS and others.

Responsibilities & Requirements:

  • Develop and own the performance marketing growth strategy

  • Drive campaigns via Search, Display, Social and Affiliates from planning to execution to meet key performance metrics

  • Constantly evaluate and optimize performance of campaigns and content with a focus on CPA efficiency (CPA targets based on high expected lifetime customer value)

  • 5+ years of experience including proven results leading high growth, digitally-led marketing efforts (B2C experience a plus)

  • Fluency in data analytics and ability to rapidly assess business trends and identify meaningful information to drive optimal spend

  • Experience in the fintech industry experience a plus

Even if you don’t meet all the qualifications for this position but are passionate about what we’re doing, we encourage you to apply — we’d love to hear from you.

Gridline is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status or any other characteristic protected by applicable law.