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Product Marketing Manager

Cloverly

Cloverly

Marketing & Communications, Product
United States
Posted on Friday, June 7, 2024


Solving our climate crisis requires bold action, and with more than $20M from top-tier investors, Cloverly is on a mission to make it happen.

We've made big strides already—our groundbreaking platform for climate action is trusted by Fortune 500 firms from Salesforce to American Express—but as an experienced team of founders, builders, and sustainability nerds, we know the journey is only getting started. That's where you come in.

What you'll be doing

As Cloverly's Product Marketing Manager you'll be responsible for driving strategic efforts across product launches, customer research, and product content. You will work cross-functionally to launch and scale products and solutions at the intersection of technology and climate.

Your day-to-day will look like:

  • Develop and execute go-to-market strategies that drive adoption and revenue growth for Cloverly's product offerings
  • Help evangelize the Cloverly story by creating compelling product messaging and positioning that differentiates our product from competitors and resonates with our target audience
  • Develop buyer personas that guide the development of targeted marketing campaigns
  • Partner with sales, customer success, and product teams to create assets and collateral that support the all stages of the customer lifecycle, including case studies, use cases, testimonials, and product demos
  • Develop and maintain a deep understanding of the competitive landscape, market trends, and customer needs to inform our product development and marketing strategies
  • Collaborate with our product team to translate product features into benefits that resonate with target customers
  • Manage product updates and launches, including developing launch plans and providing guidance to the GTM team
  • Provide exceptional sales enablement support, including training, competitive positioning, and tooling

What you'll bring

You're a strategic SaaS product marketing expert with a passion for crafting compelling narratives and driving impactful campaigns. You thrive in a fast-paced environment and enjoy getting to test, learn, iterate in high-growth environments:

You'll likely bring:

  • 5-10 years of product marketing experience in early-stage, high-growth, fast-paced B2B startup (ideally marketplace / SaaS) environments
  • Proven track record of developing and executing successful go-to-market strategies for new products or features
  • Ability to create and evangelize compelling company and product stories, telling those stories through multiple media personalized to audiences and lifecycle stage
  • Excellent communication skills, with the ability to translate technical concepts into compelling marketing messages

There's no extra credit in solving the climate crisis, but we'll award a few bonus points for candidates with particularly relevant experience. That might include:

  • Passion for environmental sustainability and a strong commitment for addressing climate change
  • Work history or demonstrable knowledge of the Voluntary Carbon Market (VCM)

Why Cloverly?

All of our employees get:

📈 The limitless opportunities that follow a tremendous company outlook

🎉 A culture that empowers you to, make an impact, learn a ton, grow rapidly

👥 Work and teammates you'll genuinely enjoy

💸 Meaningful equity

🌎 Remote-first (US) or Hybrid (London) working environment

🏝️ Open PTO policy

How to apply

If you're interested in the role, please apply online at cloverly.com/careers and/or send a quick note to our hiring team: jobs@cloverly.com. And whether or not you check every box on the job description, we encourage you to apply! We're committed to creating inclusive teams that foster a genuine workplace culture and a sense of belonging for each and every employee.

Cloverly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, Cloverly complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.