Cloud Range, one of the 10 Hot Cyber Range Companies to Watch, is looking for a dynamic, smart, results-driven, and generally awesome demand generation specialist to join our team.

The Growth Marketing Manager will play a vital role in enhancing brand awareness and lead generation within the digital space as well as driving web traffic and acquiring leads/customers. The role requires a proven track record in creating and optimizing multi-channel programs and events, using data-driven insights to enhance lead generation, and nurturing a high-performance culture.

If you thrive in an exciting, entrepreneurial environment where talent and innovation are rewarded, and you want to be among A-Players where everything we do is based on positive outcomes for our customers, we would love to consider you for this exciting, remote position with flexibility and advancement opportunities.

Key Responsibilities:

• Campaign Management: Plan, implement, project-manage, and optimize multi-channel marketing campaigns, including email marketing, social media, content marketing, PPC, SEO, webinars, and events, to generate leads and build brand awareness. Includes both strategy and hands-on work.
• Lead Management: Oversee the lead management process from lead generation to conversion, ensuring a smooth handoff to sales and maximizing the conversion rates through nurturing strategies.
• Marketing Data Analysis: Measure and analyze campaign effectiveness, track ROI, and adjust strategies based on data insights. Provide regular reports on performance against goals and KPIs to senior management, communicating results and providing recommendations for continuous improvement.
• Marketing Automation and Technology: Utilize Hubspot and other tools/resources to streamline, automate, and measure all marketing tasks and workflows. Ensure data accuracy and actionable intelligence.
• Content Creation: Craft and refine copy for target segments and email nurtures, focusing on outbound motion development. Content can include blogs, emails, data sheets, case studies, and other marketing materials. As needed, design graphics in Canva or Adobe InDesign.
• Team Collaboration: Work closely with internal and external subject matter experts and partners to reach pipeline and demand generation goals, ensure alignment and leverage synergies.
• ABM Strategy Development: Collaborate on and help create ABM strategies that align with the overall marketing and business objectives, focusing on key accounts.
• Marketing Operations: Manage and optimize marketing operations tasks including Hubspot operations, lead management processes, lead scoring and marketing performance analytics.

Benefits include:

• Remote and flexible work schedule
• Generous PTO
• Health, dental and vision insurance
• A collaborative culture with an awesome team

Requirements:

• 3-6+ years of B2B marketing and demand generation experience, cybersecurity experience a plus
• Proven experience developing and executing digital strategies
• Excellent analytical skills with the ability to evaluate metrics, ask the right questions, find out details to determine effectiveness and next steps, and make data-driven decisions
• Strong leadership, communication, and project management skills
• Problem-solver and creative thinker
• A self-starter, fast learner and detail-oriented, organized person
• A persuasive personality, i.e., the ability to connect with people and convince them to take an action
• Desire to learn, grow, and advance

About Cloud Range

Cloud Range is a pioneer in cybersecurity simulation training, providing the first-ever full-service, customizable cyberattack simulation training solution in the world. Used by enterprise SOC and incident response teams, managed security service providers (MSSPs), governments, higher education institutions, utilities, critical infrastructure, and many other industries, Cloud Range enables organizations to accelerate the cyber defense skills of their cybersecurity professionals using its proprietary simulation training and assessment platform. Customers can train security teams, assess candidates, onboard new hires, and improve cybersecurity team skills, significantly reducing cyber risk. Cloud Range won the CISO Choice Award for security education and training, the Top InfoSec Innovator Award for Cutting Edge Cyber Defense Training, the Fortress Cyber Security Award for Best Cybersecurity Training, and the ASTORS Homeland Security Award for Best Cyber Defense Team Training. Learn more at cloudrangecyber.com. https://www.cloudrangecyber.com/