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Digital Marketing Manager

Canvs AI

Canvs AI

Marketing & Communications
Atlanta, GA, USA
Posted on Saturday, April 6, 2024

Canvs AI is on a mission to enable empathy for the world’s leading brands by putting the power of understanding consumers’ feelings in the hands of every business. Fortune 500 companies like CVS, Disney, Church & Dwight, ABInbev and Netflix use the Canvs AI Platform daily to analyze unstructured feedback from both consumers and employees. Over the last year alone, Canvs has analyzed over 850 million pieces of open-ended text from surveys, social media and online comments on behalf of its brands, helping them achieve 20X faster insights while deepening their understanding of customers, markets and employees.

Canvs AI is seeking an experienced and driven Digital Marketing Manager to generate demand and drive pipeline through digital channels. You will be responsible for managing the company's digital presence, including the website, SEO, paid advertising, and content marketing. Success in this role requires a strategic mindset, strong execution abilities, and a data-driven approach to optimizing digital marketing efforts.

Responsibilities:

  • Develop and execute integrated digital marketing campaigns aligned with Canvs AI's go-to-market strategy to drive qualified leads and opportunities
  • Manage and optimize the company's website for conversion, user experience, and SEO performance
  • Plan, execute, and optimize paid digital advertising campaigns across search, social, programmatic, and other channels
  • Leverage account-based marketing tactics to target and nurture high-value accounts through digital channels
  • Collaborate with the content team to create compelling assets and map them to the buyer's journey
  • Analyze campaign performance and digital metrics to continuously improve ROI and conversion rates
  • Stay up-to-date on digital marketing trends, tools, and best practices to enhance strategies
  • Partner closely with sales and marketing teams to align efforts and enable effective lead nurturing

Required Skills & Experience:

  • 5+ years of experience in digital marketing, preferably in the SaaS or technology industry
  • Deep expertise in SEO, SEM, paid social, conversion optimization, and marketing automation tools like HubSpot
  • Strong proficiency with website platforms like WordPress (Elementor experience a plus)
  • Proven track record of driving successful digital marketing campaigns that generate qualified pipeline
  • Excellent analytical abilities to measure performance, derive insights, and optimize campaigns
  • Solid understanding of sales funnels, lead scoring, and account-based marketing strategies
  • Exceptional written and verbal communication skills
  • Self-motivated with a drive for continuous learning and improvement
  • Ability to collaborate cross-functionally and work in a fast-paced environment

This is an incredible opportunity to drive growth for an innovative AI company that empowers leading brands with consumer intelligence. Apply now to join our passionate marketing team!

Benefits we offer:

  • Salary Range: $75,000 - $90,000
  • Tremendous opportunity for career growth
  • Strong culture and commitment to values.
  • Flexibility via a fully distributed company (Work From Anywhere!).
  • Generous health benefits.
  • Unlimited paid vacation.
  • Summer Fridays.
  • Monthly (at a minimum) virtual team-building events.

The Canvs Commitment

Canvs is committed to making the world a more empathetic place, and fills its ranks with people who want to do great work, care about making a difference, and regularly exemplify the company's shared values of:

  • Openness, honesty, and transparency;
  • Intellectual curiosity;
  • High integrity and honor; and
  • Empathy and compassion.

Canvs is also committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Applicants from populations underrepresented in tech are strongly encouraged to apply. All qualified candidates will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, familial status, sexual orientation, national origin, ability, age, or veteran status.