2ULaundry and LaundroLab are on a mission to create time for the world to focus on the things that matter most - and that probably isn’t laundry! We’re a rapidly growing startup that is rewriting the rules around this time-consuming task by building two complementary brands. With our convenient pick-up and drop-off service and modern, inviting laundromats, we provide people with an effortless and convenient solution to laundry and dry cleaning to give them back time because as we all know, time is valuable.

The Senior HR Generalist Role:

We are seeking an experienced and knowledgeable Senior Human Resources Generalist to support our HR operations across multiple states. This role is critical in managing various HR functions, including benefits administration, compliance, recruiting, workforce planning, and data analytics, with a focus on supporting our retail environment characterized by a high-turnover, hourly workforce. The ideal candidate will bring extensive HR expertise and work collaboratively to enhance our HR practices without direct supervisory duties.

This is a flexible hybrid position, with the expectation that a few days a week are spent in the office or in the operations facilities.

What are the day-to-day responsibilities of the Senior HR Generalist role?

HR Generalist Functions:

• Administer and manage employee benefits programs, ensuring compliance with federal and state regulations.
• Ensure compliance with employment laws across all operating states by staying up-to-date with legal changes and implementing necessary policy adjustments.
• Oversee full-cycle recruiting processes for both hourly and salaried positions, including sourcing, interviewing, and onboarding.
• Address employee relations issues promptly, providing guidance and resolutions in line with company policies. Attend, participate in, or lead employee disciplinary meetings, terminations, and investigations as needed.
• Manage the termination and offboarding process for all employees, including performing exit interviews and reporting on feedback as appropriate, reporting on trends in turnover and retention, and serve as the primary point of contact for post-employment activities - COBRA, employment verifications, unemployment claims, etc
• Develop, update, and communicate HR policies and procedures that align with company objectives.

Workforce Planning & Data Analytics:

• Utilize HR metrics and data analytics to forecast staffing needs and support strategic decision-making.
• Analyze turnover rates and collaborate on developing retention strategies.
• Prepare and present HR reports and insights to the Director of Human Resources and other stakeholders.

Retail and Operations Environment Support:

• Provide HR support tailored to the unique needs of a high-turnover, hourly workforce in a retail setting.
• Implement employee engagement initiatives to improve morale and retention in operational facilities

Collaboration & Communication:

• Work closely with store managers, department heads, and the HR team to ensure cohesive HR support across the organization.
• Own employee onboarding and orientation, including HRIS setup, conducting training sessions, and surveying participants to ensure a 90% satisfaction rating after 90 days
• Collaborate with the Learning & Development Manager on training initiatives and employee development programs.
• Serve as a trusted HR advisor to employees at all levels, offering expertise and support.
• Maintain knowledge of trends, best practices, regulatory changes, and new technologies in human resources, talent management, and employment law.
• Own quarterly projects as discussed with HR Leadership
• Performs other HR functions as required to support the HR function

Who is the ideal Senior HR Generalist

• Driven: A self-starter who is result-oriented, resourceful, innovative, intellectually curious, and who takes initiative and risks. Knows what needs to be done and makes it happen without much direction.
• Innovative: Finds solutions by thinking outside the box and isn’t limited in only looking at candidates who traditionally check every box. Knows the importance of transferable skills and doesn’t let “how it’s always been done” stop them from trying new things.
• Analytical: Establishes and owns KPIs for the function and is obsessive about meeting those goals.
• Passionate: Cares about the company’s mission, the team culture, and strives to find the best culture fit for each role. Understands there is more than one way to accomplish a goal and is not interested in checking a box or closing a requisition until we find the right fit for our team and our needs.
• Organized: Able to manage multiple requisitions at various levels and across multiple departments without losing the details.
• Collaborative: Ability to work with stakeholders at all levels and keep them organized and moving forward.

What are the requirements for the HR Generalist role?

• Bachelor’s Degree in Business, Human Resources, or equivalent experience.
• Professional HR certification (SHRM-CP, PHR) preferred.
• 5+ years of progressive HR generalist experience
• Experience in a retail or operations-heavy environment with a significant hourly workforce is highly preferred.
• Comprehensive knowledge of multi-state employment laws and HR compliance requirements.
• Proficiency with HRIS systems and data analytics tools.
• Excellent communication and interpersonal skills.
• Strong problem-solving abilities and attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• High level of integrity and ability to handle confidential information.

What are the perks of being the Senior HR Generalist?

• Ability to get in on the ground floor and have a significant impact at one of Charlotte’s fastest growing companies
• Opportunities to grow in the marketing field
• Direct and regular access to thought leaders in the startup, franchising, and laundry industries
• Benefits package that includes medical, dental, and vision insurance, a 401k, and an Employee Assistance Program
• Unlimited PTO policy that our employees actually use!
• Working with a supportive, driven team working to build our startup into a nationally recognized brand
• Free laundry!

2ULaundry and LaundroLab are equal opportunity employers. We value diversity and strive to create an inclusive environment representative of a variety of backgrounds and experiences. Employment is decided solely on the basis of qualifications, merit, and business need.